You may not have heard of Jonathan Hoefler or Tobias Frere-Jones but you’ve seen their work. Before their recent split, they collectively ran the most successful and well respected type design studio in the world, creating fonts used by everyone from the Wall Street Journal to the President of the United States.
Font Men, gives a peek behind the curtain into the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together.
I find this wildly interesting. Especially since reading Mr Penumbra’s 24 Hour Bookstore.
This is a bit of a vent post, so beware.
I’m putting together the #pechat topic card for next week’s chat on “Team Teaching in #PhysEd” this morning and am trying to find journal articles online to use as suggested readings to help participants go into the chat with some evidence-based ideas.
Trying to find an article from an physical education journal that has free, online access is like trying to find a “Denver Broncos - 2014 Superbowl Champions” shirt this morning.
Academia wants me to use research/evidence as the foundation of my teaching practice? That’s cool. However, don’t expect me to drop $80-$200/journal subscription to help me do so!
I’m not saying give me articles for free, I’m not stupid. Universities/publishers are businesses and businesses need to make money. But your current system for making moolah is broken, and borderline stupid if you ask me.
$30 for a single article!? $99 for an issue!? In the words of Senator Clay Davis from The Wire:
Here’s how you academic journals can make me happy and keep making your money:
1. Create a Netflix-like site full of great view-only academic articles/journals that requires the user to register to be able to access your content.
2. Charge $9.99/month for unlimited access to said articles.
3. Allow users to cancel their membership at any time with no penalty.
4. Every month, add new, current issues of your journals to the site’s database.
5. Learn how to social media (it’s 2014!), and connect with educators/other professionals through it. Do some giveaways. Make people see the value of your content. Be personable, you [explicit] robots!
6. Profit and use some of that to keep funding research (or fill up a room and swim in it à la Scrooge McDuck… I really don’t care, just let me access articles)
I know individual accounts are not your target market, but they should be. You might get 1 person willing to pay $200/year for your journal, but I bet you can also get 20 to pay $10/month for it as well. Make it worth their while, and that’s $120/year/user your making. Cha-ching!
Some industries are in need of disruption. Netflix took on cable TV. Uber took on Taxis. Which one of you geniuses (you’re literally geniuses… stop reading and look at all the diplomas on the wall in front of you) is going to take on the distribution of academic journals?
You do not have 20% time. Identify your top three priorities. Throw away numbers two and three.
My brother James has started this new thing where he does 21 day fasts. I thought the idea was really interesting, and I’m amazed at how good he is at it.Then again, James has always had much better willpower than I.
That being said, I know that willpower is something that can be trained like a muscle. Knowing that, I’ve decided to take a page out of James’ book and start doing 21 day challenges to help me develop my willpower and boost my self-control.
The first challenge I want to take on is meditation. Although I’ve meditated in the past, I’ve never been very good at being consistent at it. However, with so much new research showing how meditation can actually reshape your brain, reduce heart disease, boost creativity, and lower stress/boost concentration, I’ve decided that meditation falls under the “worth doing” category.
In 21 days from now, I want to be able to state that “I practice meditation for 15 minutes on a daily basis”.
To help me keep track of my habit, I’m going to be using Lift.
Lift, along with Facebook and Twitter, will also help me stay motivated by sharing my progress with my friends and, hopefully, getting some support in return. Putting my progress out there for everyone to see will also keep me accountable when it comes to reaching my goal.
I will also be keeping track of how I feel throughout this meditation challenge by writing about it in my Day One app [affiliate link]. I will use these reflections as motivation boosters should I want to skip a day in my challenge.
Finally, to help get going with meditation again, I’m going to (re)do Headspace’s Take 10 program.
1. I’m going to set reminders in both Fantastical (I’ll set this one in the morning) and in Lift (I’ll set this one at the end of the day in case I missed my session that day due and to remind me to check in)
If I want to skip a day, then I will go through my Day One entries to find motivation.
Ok, I think I’m ready. Thanks for reading this and for any support you may give me throughout the challenge.